1 on Hype Machine, an aggregator that collects the most-blogged about music in the world. In June 2010, he released "You Are Not a Robot," which sampled "I Am Not a Robot" by Marina and the Diamonds and which hit No. However, in 2010 Obey City ceased to produce in Hoodie for unknown reasons, and Steve continued making music with RJ Ferguson (aka RJF), giving himself the name Hoodie Allen. The single "UPENN Girls" also received notable attention. These earned Hoodie a nomination for MTVU's Best Music on Campus Award in 2009.
Steve and Obey's first two releases were the Bagels & Beats EP and Making Waves mixtape. The name came about because Steven's nickname growing up was "Hoodie," and he wanted a name that "would stick in peoples' minds and be a little bit funny and representative of who I am" so a play off of famed filmmaker Woody Allen was settled on. Hoodie Allen originally was the duo of Steve Markowitz and Obey City (Samuel Obey, a childhood friend) on vocals and production, respectively. Career 2009–12: Beginnings and Leap Year
Reflecting on this, Allen said, "I was moving so fast, and even while I was at Google there was so much going on that I felt like I was doing two full-time jobs." His dream and passion was music, so when he got opportunities to do live shows, he decided to leave Google.
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He would leave at 7:00 AM for a bus ride to the Googleplex in Mountain View, work a full day at Google, return home at 6:00 PM, write songs, answer fan emails, and schedule concerts until 2:00 or 3:00 AM. After graduating in 2010 with a degree in marketing and finance, he worked at Google as an AdWords associate in their Standardized AdWords Reseller Training (START) program. He also played as defensive back for Penn's sprint football team. While attending the University of Pennsylvania, he pledged the Alpha Epsilon Pi fraternity. Markowitz first attended the Long Island School for the Gifted in South Huntington, and later attended Plainview – Old Bethpage John F. He started writing lyrics as a child, and would perform raps for his friends at house parties. Steven Markowitz was born on Long Island and raised in a Jewish household in Plainview along with his brother, Daniel. He asks fans to bring a cake and picks one to throw into the audience during his song “Cake Boy.” He as well tries to meet as many fans as possible by standing at the merchandise table greeting fans as they enter and buy merchandise. His shows are interactive using audience participation and crowd surfing during his songs. He has hanged out with Hoodie Tour, he included a meet and greet with every ticket purchased. He has done five official tours as a headliner continuing to expand legs into Europe, New Zealand and Australia.
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After the success of ‘All American’, Markowitz released ‘Crew Cuts’ on February 20, 2013, that was marketed as “the free album”.In spite of being released for free, the album that was also made available for iTunes download peaked at #2 on the overall albums chart. He as well also did a world tour, the ‘People Keeping Talking World Tour’, from October 29, 2014, to sometime in June 2015 to promote the album. He later left the Google job to concentrate fully on his music career. His EP got ranked the top the Hip-Hop/Rap album chart and at #4 on overall albums chart on iTunes. Bagels & Beats EP and Making Waves mixtape marks the first two releases of the duo that earned them an MTVU’s Best Music on Campus Award nomination in 2009.
He later released his third studio album titled ‘The Hype’ in 2017. The had 14 tracks that got ranked 2nd iTunes on the albums chart on the US Top R&B/Hip-Hop Albums (Billboard) chart, and on the US Top Rap Albums (Billboard) chart. The group later released tracks like ‘Know It All’ and ‘Ain’t Ready His second studio album ‘Happy Camper’ that was in 2016.